The other day I met with a startup in need of some advice. They have been working on their offering for a couple of years, and they felt stuck in terms of getting it to market and choosing the right approach. They showed me their product, and it prompted a conversation about who they have… Continue reading Rewind to the pain
Tag: solution
Treasure the soft skills
When you're looking to solve a problem and improve something for someone, empathy matters. You need to be able to put yourself in the shoes of the customer, feel their pain and use the insight generated to fuel your product development efforts. When we fail to employ empathy and other soft skills like it, we… Continue reading Treasure the soft skills