So, Denmark is defacto closed down again due to Covid-19.
And just in time for the Christmas holidays?!
Or maybe not given that obviously a lot of people were caught off guard yesterday evening when scrambling to malls to get the last presents before same malls with only a few hours notice closed until early in the new year.
That will be a potential infection bomb, but I digress.
Over the last few weeks, I have had the discussion with many about how to get the Christmas presents under the tree this year.
Black Friday showed us that ecommerce was not the safe bet due to delivery issues, so I told people to head to the stores and get what they needed in good time.
Also in relation to potential new Covid-19 restrictions: Get it organized while you can.
I hate it when I am right about something like this, but what can you do?
At the end of the day nothing beats a Christmas present you actually have in your hands and can check off your list as one less stressful thing to worry about versus something that are more or less lost in the mail.
Now we’re in a Catch 22 of sorts:
Ecommerce has had – and still has, I suppose – quite huge issues with logistics, and there are very little big stores to get anything from in a physical sense.
I feel for you.
What to do? Dunno. But it’s time to get creative.
And while your busy figuring your Plan H (or whatever letter in the alphabet you have reached about now) out in order to be ready for the joyous night, ponder the fact that for all the digitalization we cherish and bet our farms on, it still comes down to physical factors;
Being able to actually get the things you want. In your hands.
It’s very old school, I know, but at the end it’s what matters. No matter the fancy tech.
Nothing is stronger than the weakest link.