When you’re busy executing on tasks, it can be super easy to forget about setting time aside to think about strategy.
But you should. For a number of reasons.
First of all you need to always make sure that what you’re working on is taking you in the right direction. There is the old saying that while a manager is the one leading the struggle through the jungle, the leader is the one making sure you are in the right jungle to begin with.
Be the leader.
Second, thinking about strategy is what keeps you curious about the market you are operating in. It keeps you focused on your customers and their needs, on the competition and on emerging trends in technology and behavior.
All of these inform what you should be doing. And most importantly: They enable you to course correct on the fly.
Third, thinking about strategy on the go is what keeps you from having to start your strategy all over from scratch again. It enables you to mold and update your strategy, as you go, based on learnings. And thus captures the value of all your hard work – even the work that didn’t end according to plan.
Finally, thinking about strategy broadens your horizon and keeps you sharp. Think about it as essential training; with enough training you go from being a simple recruit to a Navy Seal. It’s just a matter of discipline and hard work.
So don’t ever let anyone tell you, you shouldn’t think about strategy, ok?