When you start something out it is super easy to get caught in absolute numbers. How many visitors do you have to your website? How many downloads does your app get? 1, 100, 10.000?
But absolute numbers are not that important. More often than not they are a function of the effort and investment to drive awareness and traffic, anyway. No, what matters are the relative numbers.
What big a percentage of those that went to your new website signed up for the offering? How many of those that downloaded the app created a profile? How big a percentage of them actually activated it? And so on. Those are the kind of numbers that matter – the relative numbers. And in combination with some clearly preset success criteria for what they should look like, those are the numbers that will determine whether you are onto something or not.
It’s been a month since I joined inQvation Studio, and what a month it has been; fastpaced, fun and with a lot of excitement about the challenges and opportunities that lie ahead.
I have spent the month catching up on all the thinking that has gone into building the Studio idea. Furthermore I have been fortunate enough to be able to contribute to a couple of projects already, and I am very grateful of how that has turned out and the feedback, I have received. There are just cool, skilled, fun and generous people all over, and I never grow tired of people who passionately care about what we are all doing together.
On top of that we have spent some time getting bits and pieces in play that will help us in our exploration work going forward. Essentially we’re preparing for takeoff full well knowing that (more than) one or two things will go very differently than according to plan. The coming months will have us launch properly and will show whether we can make our trajectory. Based on the first month, I am very optimistic. Onwards and upwards.