Igniting change

When you try to affect change and solve a problem in a new way, you need them to be ready to give up how they have done things in the past. Or get them interested in forming a new habit. For some things it's easier than with others. If you're just presenting a more efficient… Continue reading Igniting change

Falling in love

One of the things I have learned when working to build a startup team is that if you run a recruitment process trying to find the right co-founders, there is a huge risk you will eventually get to talk to people basically looking for a job. Like in a normal recruitment process? Duuh! Saying this… Continue reading Falling in love

Destroy the problem

During the summer I have become involved in a couple of product management communities in order to built network and get insights and inspiration for tools and methods that we can use in our new MedTech startup. Sifting through a couple of discussions in the forums, I came across a discussion on attitudes towards building… Continue reading Destroy the problem

Get the outside view

If you're stuck in whatever you're doing or trying to accomplish, look outside your team and get an outside view on what you're doing and where you should be taking things. True, the person you approach may not be a subject matter expert like yourself. But on the other hand the person is also not… Continue reading Get the outside view

Getting the verdict

Yesterday we spend in prototyping mode. While a super interesting project, we have been working on for some time was starting to take shape for the first early user testing, I put some of the final touches on a pilot for another upcoming project, we're testing out. This is always when things start to become… Continue reading Getting the verdict

Building in a void

One of the things that many people building new products and services automatically assume is that their would-be customers are curious people always on the look-out for the next big thing. But is that really the case? Have you ever asked your customers how they find the hidden gems out there that can help them… Continue reading Building in a void

Problems persist

If you are trying to solve a problem that your customers emphatize with but are NOT actively looking to solve right now, does that indicate that maybe the problem is not that big after all? Conventional wisdom will say that it is definitaly a possibility. But take a step back and consider another thing: When… Continue reading Problems persist

Screaming is not solving

One thing the iQnite case competition on climate change has taught me is that there is a big difference between talking a problem up and the ability or desire to do anything about it. While we often hear and see young people on the street protesting against climate sinners and calling for action NOW!, I… Continue reading Screaming is not solving