Commercialization as a science

When you're working with researchers and/or developers, it can be super easy to completely focus on the research, the science and the product it is all (potentially) leading towards and the inherent value herein. And that nothing else matters to your future success. But that is a flawed assumption. Cool technology doesn't cut it on… Continue reading Commercialization as a science

Control the effort

The world is such a complex place with a gazillion moving parts that you cannot ever claim that you have got things under control. Because how things turn out will per definition be outside of your control and sometimes for the most odd reasons. This makes your job as the one who has to get… Continue reading Control the effort