Rest In Peace, IE

It’s been in the cards for ages, but now it’s official: Internet Explorer (IE) will be retired in June 2022.

Most people have long since moved on. And for good reason(s). But many businesses still have some legacy tools that for some silly reason loves IE more than anything else. They will now need to find a new object of their affection.

The reason why I wanted to briefly touch on it here is not for what is happening now but for what IE has meant to the world, to Microsoft – and to me.

For the world, IE was the first way many people got on the internet. Yes, you could argue there were always better, more sexy options. But the inclusion of IE in the Windows operating system effectively made it a no-brainer for consumers to use the browser. Which could again be seen by it’s market dominance for years.

Love it or hate it. There are many ways to make your mark. And IE certainly did that with millions and millions of people.

For Microsoft it also had tremendous importance – if for all the wrong reasons. It allowed the company to steam (late) into the digital era, and it was also the most important source of the anti-trust case filed by DOJ that out then CEO Bill Gates through his most excruciating interview ever (and no, he did not do well in that), and almost broke the company up.

How’s that for impact, huh?

For me personally, IE also played a pivotal role in my professional life. When I started out at MSN.dk in the autumn of 2000, our homepage was the standard homepage in IE and as such, we got a lot of traffic from it.

I honestly can’t count the number of times, I have received abuse and pointed remarks from competitors about the unfair advantage, they thought we had, and how we – in their eyes – ‘cheated’.

Of course we didn’t, and the only effect the criticism had on us was to motivate us to do even better and go and create some of the most popular content verticals on the Danish part of the internet, IRRESPECTIVE of the IE homepage.

We managed to build leading verticals within entertainment and lifestyle for both men and women with great local partners. And with that and more most certainly the most profitable display driven advertising business in the Danish media market with margins, our competitors couldn’t even dream of.

It was good times.

So for me, IE was a net positive. It helped me discover the internet, it provided an opportunity to join one of the coolest companies on the planet (which I am eternally grateful for), and it allowed our team to build a digital media business that was second-to-none in it’s time.

Rest In Peace, IE.

(Photo: Pixabay.com)

Can you hear the roar?

The anticipation of a repeat of the ‘Roaring 20s’ is growing, as people are starting to see light at the end of the Covid-19 tunnel.

However, I think two things are worth noting in this context; who will benefit – and what could follow?

To pick up on the last point first, let’s all remember what happened after the roaring 20s the last time around.

That’s right. Fascism!

Of course there were numerous factors in play not least in Germany with hyperinflation caused by overly massive war reparation payments to the allies. But still. The 20s was not ‘roaring’ for everybody; millions got left behind, and that created a fertile ground for demagogues with terrible ideas.

And that brings me to the second point: Who will it benefit?

I think it’s pretty clear by now that we’re super busy creating a broken society where few have all the money and all the perks, and the vast majority are being left behind through various means. Could be lack of access to education, poor healthcare, poorly paid jobs in ‘the gig economy’; the list seems rather endless.

What that have so far created is a huge ton of friction, which reached a recent climax in the January 6 riots at the US Capitol in Washington DC.

Because let’s be clear: A lot of what was at display that day was rooted in a toxic mix of

  • poor or lacking opportunities in society,
  • incitement amplified by Big Tech and
  • old fashioned demagoguery.

This is also part of the level playing field, we’re looking at when discussing the coming of the new ‘roaring 20s’. It’s a messy thing and by no means all sunshine and opportunity out there.

What does it matter if Peloton is hyped for it’s home fitness portfolio of great products, if few people can afford the investment or ongoing financial commitment in the equipment?

What does yet another streaming service mean, if people are struggling to put food on their tables and thus have no disposable income left for entertainment (other than maxing out yet another credit card – if they can get one).

What does it say when Wolt, a meal delivery service that relies on the working poor as ‘delivery partners’ raises 530M USD to expand their IMHO toxic business model to new geographies and verticals?

If we want the 2020s to roar for real, we need to come up with a better plan.

That could start with figuring out how we can use our skillsets, expertise and our funding to pursue closing the gap between high and low by providing new opportunities that leave people better off and thus fend off the bill to be paid, when the music – or in this case: the roaring – stops.

That is where the real sustainable opportunity is.

(Photo: Pixabay.com)