Choosing the right experiment

One of the things I spend a significant amount of time on is devising, designing and running experiments on various different ideas for new concepts. It is both fun and challenging. The challenging part is mostly about not reverting to the same 2-3 types of experiments and use them again and again. But because it… Continue reading Choosing the right experiment

Go talk to a customer

One of the things that continues to amaze me is the power of actually seeking out potential customers for solving a problem and chat to them about their experiences so far in both experiencing the problem and trying to find solutions for it. It is easy to get an idea all by yourself. But the… Continue reading Go talk to a customer

Customer #1

The other day I sat down with one of our investments to discuss their potential future direction. It was an interesting and productive session with some key questions arising during the conversation. One of those discussions was around who the customer actually is? If you're developing a B2B solution, is your customer the company, you… Continue reading Customer #1

Critical certainty

Uncertainty seems the only constant when you're working with innovation and trying to build a viable business. And there is good reason to support the argument that the more successful you are, the more you tend to be surrounded by uncertainty. You can not - and shall not pursue - total certainty at any point… Continue reading Critical certainty