One of the things I spend a significant amount of time on is devising, designing and running experiments on various different ideas for new concepts. It is both fun and challenging. The challenging part is mostly about not reverting to the same 2-3 types of experiments and use them again and again. But because it… Continue reading Choosing the right experiment
Tag: focus
Share your epiphanies
Some people might need a guide to sourcing disruptive ideas. For the rest of us, we all - I bet - are painfully aware of where we tend to have our most bright flashes or epiphany moments. For us it is more a question about being able to capture them than to get to them… Continue reading Share your epiphanies
Go talk to a customer
One of the things that continues to amaze me is the power of actually seeking out potential customers for solving a problem and chat to them about their experiences so far in both experiencing the problem and trying to find solutions for it. It is easy to get an idea all by yourself. But the… Continue reading Go talk to a customer
Relevant ideas
It's popular to say that it is easy to get ideas. And it is true: It is easy. But more often than not the people saying those exact words are the ones who at the end of the day manages the status quo because they are either empty of ideas, or because they are affraid… Continue reading Relevant ideas
Customer #1
The other day I sat down with one of our investments to discuss their potential future direction. It was an interesting and productive session with some key questions arising during the conversation. One of those discussions was around who the customer actually is? If you're developing a B2B solution, is your customer the company, you… Continue reading Customer #1
Focus on outcomes
Just because ideas can be hard to turn into something concrete, it doesn't mean you should stop having them. There always should be - and there always is - room for the bright idea. What you could do however is to stop thinking about the quantity of ideas you could have and focus all your… Continue reading Focus on outcomes
Critical certainty
Uncertainty seems the only constant when you're working with innovation and trying to build a viable business. And there is good reason to support the argument that the more successful you are, the more you tend to be surrounded by uncertainty. You can not - and shall not pursue - total certainty at any point… Continue reading Critical certainty