Don’t shoot the Excel-guy

Everybody loves to hate the Excel-sheet. The model that shows the necessary cuts to costs. The model that shows the hockeystick blowing into the sky. Any model, really. But don't blame Excel. Blame the complexity of the world instead. Why? Because - newsflash - the world is a super complicated space, where nothing can be… Continue reading Don’t shoot the Excel-guy

Choosing the right experiment

One of the things I spend a significant amount of time on is devising, designing and running experiments on various different ideas for new concepts. It is both fun and challenging. The challenging part is mostly about not reverting to the same 2-3 types of experiments and use them again and again. But because it… Continue reading Choosing the right experiment