Flextribe, a Danish recruitment startup, wants to connect freelancers with deep subject matter expertise, who doesn’t necessarily want a full time position, with corporations who need said expertise but can struggle in attracting the necessary talent for the before mentioned reason; they don’t want to be employed.
Simple. But the Future of Work?
I am not so sure.
I mean, I like the concept. I really do. I see it very much as a flexible but quite focused low-touch agency; you put up your profile yourself, define your your hourly rates, and then you basically bet that there will either be interesting assignments up for grabs or that some potential client contacts you through the platform, and sweet music arises from the interaction.
If the solution can help the individual consultant sell his or her services, I am all for it. Having been a consultant myself, the constant need to sell your next project and basically make a living from it can be extremely stressful.
But is it the Future of Work?
I still doubt it.
First of all, I don’t think it’s for everybody to be a freelancer. It can sound so nice, easy and flexible, but in reality it is super hard work, and many people are just not cut out from it.
And at the same time I am on the fence about creating a model based on ‘the best of the best’.
Two questions immediately come to mind: One, how do you really vet it, so your promise to your clients holds true. And two – and most importantly – who are going to make the purchase decision?
The last thing is key. Because let’s look at a couple of archetypes that we normally find in corporations, and who are perhaps more skilled than most:
There are the ones who have the skills and experience and wants to achieve things by doing the right things that can really move the organization forward. Those are the ones who start out with huge ambition, gets disillusioned by corporate BS and end up leaving to join something like Flextribe instead.
And then there are the ones who have the skills and experience but more than anything else wants to climb the corporate ladder – fast. These are the ones who will most often be in a middle management position and thus buying the services of Flextribe.
Now it becomes interesting.
Will this latter group be inclined to buy into a value proposition claiming that all the best people are outside your organization? Which camp does this put this career ambitious middle manager in? The next best group, or what?
If that career minded person has already climbed the ladder a bit, he will know that the last thing he wants to do is to look stupid or out of his depth. He can choose to be brave, hire freelancers to help him accomplish the KPIs he himself has promised to deliver to upper management. Or he can choose to try to find some way of wiggling himself out of it using some typical corporate bureaucracy related excuse.
Most often he will chose the latter, as it is the least risky part. And talking himself out of potential trouble by framing the conversation to suit his own agenda is a key skill anyway for really skillful corporate climbers.
So what are we left with if this is the new Future of Work?
First of all an abundance of freelancers where ultimately it will be hard to find the best fit for the projects that will no doubt be there and require assistance. The opportunity for overpromising and underdelivering for these freelancers is huge.
Second, you will have corporations that will potentially be even more void of the required talent and expertise, and where more time will be spent reframing the conversation and casting blame rather than actually ensure that big, important projects gets decided, funded and done.
Of course this is not going to be sustainable and at some point there will be a backlash, and we will find a better way, aka the Future of Work, which is based on our experience of how not to go about organizing these things.
I am just not confident we have reached that point yet.
But I wish Flextribe and all other services like it the best of success in their endeavors.