Normally I try not to comment on areas that are unrelated to my daily work. But today is a small exception.
Doing some research into the coming apocalypse for 3rd party tracking and advertising, one thing struck me: In order to market something as a brand going forward, you need to have your own 1st party data. That means you need to be strong, valuable and relevant enough to build connection.
All those companies that are essentially taking the low road to everything just producing more stuff and caring more about the quick buck than building relationships will have no other option but low yield filler networks. Which means we will pay even less attention to them.
So, after all, something good is coming out of the abolishment of 3rd party tracking.
The more I work with recruiting matters, the more I come to realize the amount of effort and work you need to put in in order to get the best candidates possible. It doesn’t matter whether it is for a job opening or for participation in a case competition – it is all the same.
Advertising near and far will get you something. But it is my experience that there is a high noise-to-signal ratio in that way, and that you can quickly spend a lot of time and effort for very little result.
What seems to work better though is recruiting through precision. Basically getting someone to vouch for you and your serious interests. Going that way unlocks interesting candidates who are not really out there looking but may be interested in a conversation. And it has the potential of unearthing all sorts of different interesting profiles that might be an unconventional fit for something but nevertheless a potential fit given the initial screening. It really seems like the way to go.