Relative numbers

When you start something out it is super easy to get caught in absolute numbers. How many visitors do you have to your website? How many downloads does your app get? 1, 100, 10.000? But absolute numbers are not that important. More often than not they are a function of the effort and investment to…

Say Hi! to FIXDIT

Today we’re soft-launching a simple pilot of our latest project, which we call FIXDIT. FIXDIT is for homeowners and home maintenance professionals who wants to get rid of all the horror stories about home maintenance and redecoration projects. It is a challenging area, and lots of homeowners put off doing projects for fear of getting…

Building in a void

One of the things that many people building new products and services automatically assume is that their would-be customers are curious people always on the look-out for the next big thing. But is that really the case? Have you ever asked your customers how they find the hidden gems out there that can help them…

Stay nimble when you need to

One of the easiest things is to get carried away by your great idea. For many aspiring entrepreneurs it just happens straight out of the gate. But even for those who have learned and accepted that getting to product/market-fit is an experimental process, it can be tricky to stay the course and be true to…

Show your ugliness

When you try to do something completely new, the only way you will know whether customers like it or reject it is if you show it to them. This is precisely the argument for why you should be running experiments again and again, as you try to move forward from idea to a product or…

Remember the MVP?

Countless times when people talk about doing an MVP, what they are really deep down looking to do is something that resembles the finished product. Or at the very least should be used as a quite feature heavy and robust stepping stone towards the finished product. It is a misconception though. MVPs in its original…

Critical certainty

Uncertainty seems the only constant when you’re working with innovation and trying to build a viable business. And there is good reason to support the argument that the more successful you are, the more you tend to be surrounded by uncertainty. You can not – and shall not pursue – total certainty at any point…