Interview more, not less

Hiring for a key role in a new startup is both interesting and frightening. You get the opportunity to meet great people, who have invested time and interest in what you’re going to do, and you really need to make sure you end up with the right one. It can be tempting to just interview…

Test your candidates

I am not only in the process of recruiting a Head of Product for our new MedTech X. I am also trying to find a new experienced UX/Designer for our inQvation Studio team. The approach around recruiting is the same: Ditch the traditional job ad and application process and instead allow interested candidates to book…

WFH? Not so fast

A movement is forming around the future of work; saying goodbye to the office in return for unrestricted flexibility to work from wherever whenever and however you might choose. It’s the future, damn it! First of all, I will always be very reluctant to base any long term strategy on a short term experience of…

Don’t fall out of windows

When somebody “accidentally” falls out of a window at a hospital or any ofter building after criticizing the government and their policy, actions – or lack thereof – you could argue that it could be seen as a ‘clever’ way of removing an opposing voice for good. It is a tactic. A morbid but…eehhm…efficient one….

Get the outside view

If you’re stuck in whatever you’re doing or trying to accomplish, look outside your team and get an outside view on what you’re doing and where you should be taking things. True, the person you approach may not be a subject matter expert like yourself. But on the other hand the person is also not…

Roadmap as a journey

It is often fairly easy to describe what the ambition of your idea or startup is; where is it that you strive to be in, say, 5 years time? What is the outcome you are looking for? The dent in the universe you are looking to shape? What is often neglected on a planning level…

Doing interviews

When I conduct interviews with potential customers I like to do it in two rounds. The first round is an online questionaire that establishes the base and provides context for the interview. Customers agree to filling it out and are usually very good at it. What it does is that it helps me understand them…

Relative numbers

When you start something out it is super easy to get caught in absolute numbers. How many visitors do you have to your website? How many downloads does your app get? 1, 100, 10.000? But absolute numbers are not that important. More often than not they are a function of the effort and investment to…

Getting into the head

You can have the best idea or the best product out there but still get a resounding ‘No’ from your stakeholders. When that happens it is always hugely frustrating, and it is only naturel to ponder what the heck went wrong. But instead of guessing try to understand by getting into the decision makers head….

Ongoing learning

It is fairly easy to meet founders who think they know it all. Founders who are so sure of their own success and the trajectory that they are on that they almost excude overconfidence. But are they overconfident, or are they just pretending out of fear of losing face, credibility, mojo or something else? Probably….