Getting the verdict

Yesterday we spend in prototyping mode. While a super interesting project, we have been working on for some time was starting to take shape for the first early user testing, I put some of the final touches on a pilot for another upcoming project, we’re testing out. This is always when things start to become…

Problems persist

If you are trying to solve a problem that your customers emphatize with but are NOT actively looking to solve right now, does that indicate that maybe the problem is not that big after all? Conventional wisdom will say that it is definitaly a possibility. But take a step back and consider another thing: When…

Are you a great founder?

The other day I read an interesting article on Noteworthy – The Journal Blog about some of the traits that characterizes a great founder. The article was written by Jess Li and based on her talking to more than 100 founders in her role as a VC. I have been fascinated by some time by…

Deliver on the dream

I often talk about the need to meet with customers and understand what their needs are. But I also often struggle in getting through with the message of what the real potential of doing so is. So let me try it a slightly different way. When we sit down with potential customers, or we visit…