Find the blind spots

The other day I invited a good acquintance to come and visit us at inQvation and to provide feedback on an idea, we're toying with. The latter part made sense given that this person has about 30 years of experience within the industry, where our idea potentially offers a new angle on things. I asked… Continue reading Find the blind spots

Get value from values

What does it mean to have something of real economic value that customers want? Is it to have the best product within a category worth an extra charge, or is it to have a product that sits so well with the belief system of the customer that they are willing to pay a premium price… Continue reading Get value from values

When tech matters

Having worked with technology and product development for close to 20 years, I have never considered myself someone who was fascinated by technology for technologys own sake. Rather I have been - and continue to be - fascinated by what kind of problems technology can help solve. Case in point: New search seems to indicate… Continue reading When tech matters

Go talk to a customer

One of the things that continues to amaze me is the power of actually seeking out potential customers for solving a problem and chat to them about their experiences so far in both experiencing the problem and trying to find solutions for it. It is easy to get an idea all by yourself. But the… Continue reading Go talk to a customer