Every day. Fast Forward.
Normally I try not to comment on areas that are unrelated to my daily work. But today is a small exception. Doing some research into the coming apocalypse for 3rd party tracking and advertising, one thing struck me: In order to market something as a brand going forward, you need to have your own 1st… Continue reading Leftover crummies
Working remotely is getting a lot of additional buzz following the outbreak of corona-virus, as people all over scramble to try to put themselves out of harms way and/or following the advice of local health authorities. While there is a lot of great things to be said about working remotely - and there are -… Continue reading Remote humans
When I conduct interviews with potential customers I like to do it in two rounds. The first round is an online questionaire that establishes the base and provides context for the interview. Customers agree to filling it out and are usually very good at it. What it does is that it helps me understand them… Continue reading Doing interviews
When you start something out it is super easy to get caught in absolute numbers. How many visitors do you have to your website? How many downloads does your app get? 1, 100, 10.000? But absolute numbers are not that important. More often than not they are a function of the effort and investment to… Continue reading Relative numbers
Reading about data being the new oil and the next gold rush being a data gold rush, one thing stood out for me: It will be interesting to see who becomes the Levi Strauss of this particular mining rush. Strauss became rich not from mining operations but by selling clothing and equipment to miners...I wonder… Continue reading Digging vs servicing
Today we're soft-launching a simple pilot of our latest project, which we call FIXDIT. FIXDIT is for homeowners and home maintenance professionals who wants to get rid of all the horror stories about home maintenance and redecoration projects. It is a challenging area, and lots of homeowners put off doing projects for fear of getting… Continue reading Say Hi! to FIXDIT
You can have the best idea or the best product out there but still get a resounding 'No' from your stakeholders. When that happens it is always hugely frustrating, and it is only naturel to ponder what the heck went wrong. But instead of guessing try to understand by getting into the decision makers head.… Continue reading Getting into the head
Yesterday we spend in prototyping mode. While a super interesting project, we have been working on for some time was starting to take shape for the first early user testing, I put some of the final touches on a pilot for another upcoming project, we're testing out. This is always when things start to become… Continue reading Getting the verdict