Make it simple to buy

Are you unwillingly driving customers away from you by having a complex, 'inside out' business model? You should definitely check. If you do, you should do your utmost to align your business model with how your customers are running their business and make an effort to just slide right in as the perfect solution to… Continue reading Make it simple to buy

Back in the engine room

One of the things, I have always enjoyed, is getting my hands down in the day-to-day grind of operations; ensuring that the wheels are in motion, running smoothly and any issue is dealt with in a timely manner. I absolutely love oiling the machine here and there, ensuring it spins properly. For that reason I… Continue reading Back in the engine room

Can churn be good?

Churn is inherently a bad thing for any startup. You don't want to lose customers or revenue. At least not in the 99% of the cases. But churn can also be spun into a good thing. Churn is an opportunity for you to learn, what you can improve and do better. Because by churning, customers… Continue reading Can churn be good?

Time for reflection

For many of us the summer vacation has already become a memory. We're back from the beach, the mountains or wherever else, we have been spending time taking a much deserved break and getting some distance to work. Personally, I have been back for a few days after spending 3 weeks vacationing with my family,… Continue reading Time for reflection

How to win with corporates

I have always held a strong belief in the outsize value of strategic partnerships. And I must confess it has been a frustrating pain to be part of and watch a lot of good intentions end in absolutely nothing. I am by no means alone with that experience. In fact I think it's fair to… Continue reading How to win with corporates

Moving aside

The other day I met a startup founder, who had been struggling getting his business of the ground as a business for the past couple of years. Despite claiming the ambition of millions of users worldwide, he had only reached a couple of thousand within the first couple of years. While there is always reason… Continue reading Moving aside

Silent opportunities

Preventing something from happening is without any doubt one of the biggest opportunities in healthcare - and perhaps especially digital healthcare. Trying to keep people from developing a medical condition that requires cost medical care is a really good idea for everybody concerned. And given the nature of prevention - and thus lack of physical… Continue reading Silent opportunities