From fad to phenomenon

Personally, I am no big believer in all the talk about the ‘metaverse’; the idea that AR, VR, crypto, NFTs and other good stuff is going to be woven together and present a whole new kind of digital layer to our physical existence.

But I am reasonable enough to agree that when enough big players with big, big muscles are talking about the same thing – or at the very least the same ballpark of a thing – the likelihood of it coming to fruition grows significantly.

Simply by applying brute force, so to say.

The way I see trends, I don’t see them as a force of nature. I see them as entirely man made. They are what happens when enough powerful people agree to move into the same general direction and drag all the rest of us along.

Thus a powerful tool for spotting trends is listening in on what people talk about and what the powerful people with ability and money actually does. What they do doesn’t necessarily have to make a lot of logical sense from a qualitative point-of-view – it’s all about the quantity here.

Does that mean that big trends will work for the better for all of us? Not necessarily. It just means that when there is money to be made from something happening and arguing its a positive thing for the greater good, it will happen. No matter if it is, indeed, good or bad.

That’s basically how you can turn a potential fad into a phenomenon.

(Photo by Richard Horvath on Unsplash)

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