Sometimes it can be a huge temptation for a startup to bet the whole shop on a political agenda. Fighting climate change is perhaps the best example.
Without arguing the importance of that particular cause – it’s probably the most important one, we face – the pitfalls of betting on political agendas, mission statements and policies are exactly the same as what make them so tempting;
While they can be set into law and put into effect, they can just as easily be taken away again.
All it requires is a new law.
I am not suggesting that you should never bet on something where the political agenda and policies are strong. Just that you should be aware of the risks associated and have a contingency plan.
Rest assured: You should have time to develop one if you don’t have one. The wheels of government doesn’t turn that quickly.
But again: Don’t bet everything on a political bet.