No excuses

When you understand your customer, magic happens, and brilliant results follow. If you don’t put time into understanding your customer, then you’re setting yourself up for a battle or, worse, failure.

“The Complete Checklist To Truly Understand Your Customer”, Scott Middleton, Product Coalition

This is an eternal truth. Yet a lot of startups – and other companies for that matter – still don’t prioritize it.

It’s a potentially life-threatening mistake for your company. And, honestly: There are no excuses. If in doubt how easy it is to do, if you just put in the effort, this checklist is a great starting point.

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