Find your ambassadors

When trying to build a powerful startup team from scratch, I have found there is one trait it’s hugely important to have in every co-founder;

Ambassadorship.

With that I mean a person who will take the torch, carry it everywhere and be an unconditional spokesperson for what your team is setting out to accomplish.

The key advantage of having ambassadors all around you is that you will not be left to do all the preaching. While it is energizing in the very beginning, you can quickly both become tired of preaching, and at the same time you can get concerned as to why it is that you seem to be the only one doing so.

With ambassadors all around you, you’re spreading the message. As a team. That’s super important.

But how then do you figure out when you don’t have the right ambassadors around you? Well, that’s tricky. Because the most honest answer probably is when your startup hits a really rough patch.

If you don’t have the right ambassadors, the team is going to crack under the stress, worst case disintegrate completely. That’s when you realize than in essence you may have been the only one holding everything together (also even if you might have thought otherwise).

If you do have the right ambassadors, they will be looking for solutions to your woes. Perhaps even above and beyond what seems doable or logic. Because they want what you have set out to achieve so bad, they are willing to do whatever to keep the dream alive.

I realize those are pretty stark contrast. But in reality I also think it reflects just how important having ambassadors around you is.

At the end it can be make or break for your team and your startup.

(Photo: Pixabay.com)

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