Recently I wrote about the 3 problems of purpose. It is thus only fair that I also offer a few words on how a deep-felt purpose can serve as rocket fuel for your business.
Lets start by taking a step back:
More often than not you know what and your company does and how to do it will. You might experts, market leaders within your field even. And by focusing on what you do – your core – you’re able to make it incrementally better, more powerful and/or valuable on a consistent basis.
But what happens when you have done everything you can, and your product is perfect (if such a state ever exists, but I am sure you get my point)? What then? What’s next?
This is where a deep felt purpose can come in handy for your business:
If you look at what you’re trying to achieve, the change you’re trying to foster rather than the products and services you deliver per se, then you can define a purpose that could effectively serve as a kickstarter for your ‘next big thing’.
Everybody who has ever had to come up with something new knows that the worst thing is the blank sheet of paper – it can be so daunting to start working and actually get something down, you can start working on.
With a solid deep-felt purpose you don’t have a blank sheet of paper anymore. You have a context; something to set your creative juices flowing. Something to get your ideas started and start thinking in new and/or complimentary products and services.
Because you have a deep-felt sense of what it is you’re trying to affect and the impact you could potentially have, if you succeed. And that is potentially rocket fuel for any venture.
But of course you need to have a legitimate deep-felt purpose. A fake or forlorn one won’t work.