Disney+ has gotten a really strong foothold in my household, since it launched in September last year.
Where Netflix is just a plethora of content with hits and misses, the basic premise for firing up the Disney+ app is that when you do so you’re immediately immersed into a content universe, where the production value is just super high.
It rarely disappoints. The experience is key.
There is a lesson here for the rest of us;
Going forward I am not sure the winning argument will be the abundance of choice, the lazy-ness of ‘The Long Tail’.
Rather I think it will be about the immersiveness of the experience. That we feel well taken care off. That someone has our backs and goes the extra mile to make sure that we get the best of the best.
Storytelling will play a big part of this. Storytelling that can – if you look at it with strict content lenses – move into franchises that can then again be expanded and added onto almost endlessly for the foreseeable future.
Strong, open ended narratives, where we feel at ease and at home.
I think part of what will also be driving this is a need to go more slow with some things. The rapid pace of change has been killing us for a long time, but the pandemic has shown us that a great fallback option to pick ourselves up and find our feet is just going slow for a while.
Just. Going. Slow.
Immersive experiences with strong open ended narratives will help us sit back, take a break, feel at ease and give us the sense that we’re not just pawns in somebody else’s chess game but actually in control of the game ourselves.
Businesses that can operate natively in this space and cater to that need for a greater experience will prosper well.