Kennedy’s goal wasn’t just bold words; it was based on the engineering expertise and insight, knowledge of competition, and understanding of the team’s capabilities.
“The Forgotten Truth About The Moonshot Goal”, Brano Sandala via Product Coalition
This just makes a ton of sense; one of the reasons many ‘Moonshots’ have failed since the original one is that it’s not anchored in probability, ressources available etc but is just plain wishful thinking.
You can dream about anything. But if you’re not backing it with investment, competence and determination, it really doesn’t matter.