Often when we think about which new projects to pursue, we have a tendency to stay away from the ones, where there are already some really dominant players. Because we have a feeling that we will ultimately come up short.
But is that always the case?
What happens when someone you know from a successful company tells you that pursuing your idea or project within his space of operation is a futile endeavour? Should you just roll over and die without even trying?
Or should you – on the contrary – feel validated in your perception that you could really be on to something?
Because at the end of the day why does your friend with insights want you to stop?
Yes, it could be because the idea is really stupid, and of course you should always do your own due diligence on it.
But it could also be because he’s nervous that you could be onto something that is going to potentially upset the status quo and come back to haunt him and his company.
After all – as Mike Shapulski puts it here – the best project is the one that threatens success.