When you try to affect change and solve a problem in a new way, you need them to be ready to give up how they have done things in the past. Or get them interested in forming a new habit.
For some things it’s easier than with others. If you’re just presenting a more efficient solution – aka a faster way of getting from A to B – it’s (all other things being equal) easier to facilitate this change than if you’re trying to create improvement for people, who have been used to ‘nothing’ being the norm before.
Turning those around is tantamount to start setting expectations in a space where none may currently exist. It is like going from 0 to something and foster some kind of accelleration from a point of standing completely still.
You may very well only get one – or best case a few – shots at making it happen; getting from stand still to some sort of motion in the right direction. But if you get there, you (by and far) have it made.
But getting past this initial barrier – get the engine started and movement commenced – is your biggest headache. How to make it happen? How to make sure it happens, if it doesn’t happen in an instance? And – to some extend – how to keep the engine on and the wheels in motion.
In these cases disruption of the status quo doesn’t happen somewhere down the line. It either happens straight from the bat or maybe not at all.
It’s actually quite scary. But at the same time hugely motivating.