After the corona pandemic is behind us (and no one knows how long that is going to take, ed.), I am wondering if we will see the emergence of a new set of unmet customer demands born by the pandemic – and the withering of others, we thought we needed until this new reality hit us all?
The pandemic is a giant reality check on what is truly important on our lives, and what we can live without. Some are already suggesting that society will be changed forever, when we reemerge on the other side. Personally, I am not so sure. But if it is, it will lead to a change in priorities and, with that, spending.
For some startups it will mean staying in a death spiral. For others it will be their big opportunity. Spotting and betting on the right ones will potentially be a once-in-a-lifetime opportunity for investors, while others will be left to reflect on their losses.