From ‘No’ to ‘Yes’

One of the things that really excites me is to investigate problem spaces to see if there are any good solutions to the problems at hand – or if there is an abundance of opportunity to do better.

I think that Mike Shipulski has an interesting point in arguing that instead of talking about disruption, we should be talking about how we get from “No” to “Yes”; how we create solutions that are above and beyond the existing solutions when it comes to actually solving the problems or meeting the needs of the customer.

I like it because it is almost a binary choice rather than a fluffy, watered down concept; how can we make something that wasn’t possible before and let the customers be better off? I think that binary, straight forward question is the key to a lot of success in innovation.


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