Design for the flipside

The events of recent years have shown that with great technology comes great benefit and great risk. Even the best services and tools can be used in ways that have opposite consequences of what was intended. And the risk of the latter happening gets compounded when the genie is out of the bottle; it gets super hard to stop again. In most instances it is not even possible.

For that reason we need to design products, services and tools in a different way. Where we have long made security a key component of how we think about designing systems, we should also have what I would call the flipside as a key consideration: How could this be exploited to evil ends, and what do we build into the product or service that will help prevent that.

I think that it is both a needed thing to do and a potential gamechanger for many. Trust has eroded in a lot of the platforms and companies that have struggle with ‘doing no evil’, and tomorrows winners will be those that serve an entirely good purpose and – by design – prohibits evil exploitation.


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