Getting the verdict

Yesterday we spend in prototyping mode. While a super interesting project, we have been working on for some time was starting to take shape for the first early user testing, I put some of the final touches on a pilot for another upcoming project, we're testing out. This is always when things start to become… Continue reading Getting the verdict

Critical certainty

Uncertainty seems the only constant when you're working with innovation and trying to build a viable business. And there is good reason to support the argument that the more successful you are, the more you tend to be surrounded by uncertainty. You can not - and shall not pursue - total certainty at any point… Continue reading Critical certainty