When I meet with young startups there is one thing that often springs to mind on the commercial side: The tendency towards picking a business model on the shelf, often inspired by what others are doing, and settle on that as the model going forward without much further thought than that. The reasoning seems to… Continue reading Map your GTM options
Tag: mapping
Excel’ing in assumptions
What do you do, when you are a big fan of Assumptions Mapping as brought forward to David J Bland of Precoil, but you are not into doing a lot of Post It's on a wall? You of course build an Excel model for it. I have been using Assumptions Mapping for a couple of… Continue reading Excel’ing in assumptions