Cakes, taxes and value

Thoughts

I come from a small town in the Western part of Jutland and aside from red sausages (don’t ask) I was brought up on really good, traditional bakers bread (and it showed).

For the same reason, I have always found Lagkagehuset to be almost a profanity.

I mean: How can someone set up a chain of bakeries in the greater Copenhagen area (and later beyond) offering pretty poor bread at absolut premium prices – and be successful at it?

Lagkagehuset have since been sold to VC funds, moved to a tax haven and are now in the papers for reaching out to get financial aid from the Covid-19 help packages, even though they make their best efforts to not pay tax in Denmark.

As a result people are starting to revolt; not wanting to keep supporting a company who privatizes profit but socializes loses.

Ok.

But shouldn’t you have revolted in the first place due to substandard experiences from over priced products?

I mean: Evading taxes should not have been the real killer in the first place (and quite honestly, I don’t think it will be once the current controversy has died).

Lack of connection between value proposition, quality and price however should.

Lagkagehuset offers a opportunity to study what it really means to have a value proposition and fulfilling a job for the customer. What may be on the face value is not necessarily the real driver.

Obviously, the bread and the prices didn’t matter to customers. If they did, Lagkagehuset would never have become such a success. Maybe behaving responsible does matter? It makes for a funny business and Business Model Canvas, I’ll grant you that.

But maybe it will give some added perspective and perhaps even some pause to how we think about what really drives behaviour and what a great value proposition actually is. It’s clearly not what’s stated in the public Powerpoint deck or on that fancy poster in the shop.

It is both harder, more complex and more irrational than that. Understanding them takes real work.

NB: The cakes on the picture bears no resemblance to those served by Lagkagehuset.

(Photo: Pixabay.com)

I am looking for YOU!

News, Work

Do you have experience in Product Management and – preferably – in MedTech? Then maybe you’re the one I am looking for to join our new MedTech X-startup at inQvation Studio?

I am extremely passionate and excited about this project. I have been working on it from different angles for months, and it is a super interesting case:

We have a big interesting problem, we’re addressing, in a space where there are no good solutions today. We are working with a team of experienced scientists on some potentially breakthrough-technology. And we are putting a killer advisory board in process.

I have worked on a lot of different things over the years, and I can safely say that this is by far the most interesting, worthwhile and challenging thing, I have ever done – in every good way.

It makes a ton of sense and feels 100% right no matter how I look at it. And we have a unique opportunity to make a real difference in peoples lives. No kidding around.

Sounds interesting or even exciting?

Take a look at the job post here: http://inqvation.dk/headofproduct

Or better yet:

Book me for a chat right here.

I look so much forward to hearing from you.

(Graphics: inQvation)

We’re hiring!

News

At inQvation we have a lot of different projects in the pipeline. This includes a couple of projects that we feel strongly about in terms of potential to become new, great startups.

In order get these projects to market, I am hiring a new frontend developer for the Studio team. The right candidate has a couple of years of hands-on experience, an efficient toolbox and a personality that just want to ship things and see what happens in the market.

We work very experiment driven, so we will be doing everything from landing pages to MVPs (and potentially beyond if the project is right), and there is amble opportunity to have a personal impact on the work that we do as a team. We are ambitious, celebrate success and learn from failure, and if that sounds like a lot of fun for you too, then apply today!

(Photo: Shutterstock.com)

Join us!

Work

If you are interested in working with turning ideas into viable startups, I have the perfect opportunity for you: Apply to become Growth Designer in our Studio team at inQvation.

We never know, when we start out with an idea, if it is going to fly or come crashing down on us. That is why we will be spending a lot of time and energy building, launching and analyzing experiments for a whole variety of ideas with the clear ambition to get to the real outstanding ones that truly stick and can form the basis for a worldclass startup. This is what we need you – our new Growth Designer – to help us with.

In order to be a good fit for the role, you need to be a teamplayer with a capital T. You need a decent toolbox for getting things done (pragmatism seriously valued), a solid curiosity coupled with tenacity. And a real ‘Can/Will Do!’ attitude to your work. We are ambitious, fast moving and just generally like to explore, build businesses and have fun doing so. So if it sounds like a fit, apply TODAY! I look forward to hearing from you.

(Photo: Pixabay.com)

A new exciting chapter

News

Today marks a truly exciting new chapter in my professional life as I embark on a new role as Head of Studio at InQvation in Taastrup on the outskirts of Copenhagen, Denmark.

Together with the greatest colleagues, you can imagine, I will be running experiments on ideas for new businesses with the goal of validating them enough to enable us to build great companies with strong teams set for success.

I will be utilizing all my passion and experience from developing and validating concepts and business models, and I look so much forward to this insanely cool challenge.