Better is better than cheaper

It is always interesting reading the newsletter of Benedict Evans, former Partner at Andreessen Horowitz. Especially his essays. One of the latest, ‘News by the ton’, about the challenges of legacy media has an enlightened graph based on Google Trends that shows that over time, internet searches has moved from looking for ‘cheaper’ towards increasingly…

Don’t undersell your idea

Should the person who comes up with an idea also be the one who straight out of the blocks evaluate its desirability, feasibility and viability? Probably not due to the obvious risk of bias. It is also why we have some tools for ideation and another set of tools for assessment and validation. The really…