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Sometimes having simple pricing for your product makes your life more complicated than it has to be. You find yourself in a situation, where many customers pay too much for using your product too little, and other customers pay too little as they use your product more, than you had envisioned. If you are not… Continue reading Making your pricing ‘sticky’
Are you unwillingly driving customers away from you by having a complex, 'inside out' business model? You should definitely check. If you do, you should do your utmost to align your business model with how your customers are running their business and make an effort to just slide right in as the perfect solution to… Continue reading Make it simple to buy
Churn is inherently a bad thing for any startup. You don't want to lose customers or revenue. At least not in the 99% of the cases. But churn can also be spun into a good thing. Churn is an opportunity for you to learn, what you can improve and do better. Because by churning, customers… Continue reading Can churn be good?
Currently it’s not for the fainhearted to follow the developments on the worlds stock exchanges. 15 years of bull market has been replaced by an ugly bear which seems to send anything with an incling of tech down, down, DOWN in the market. Well, it pretty much sends everything down to an extend where it… Continue reading The new reality
If you're looking for a great business model, look no further than to the subscription model. The idea of having a customer pay for your product or service on a recurring basis over and over again for all eternity is mouthwatering. Of course customers seldom stick around for that long, but I am sure you… Continue reading Join the club
Back in the day when you wanted to build a startup you either needed to be or to find a skilled developer in order to get anything done. This hard requirement was one of the reasons why developers generally won the designation 'rockstars' on most ambitious startup teams; you simply couldn't do without them. You… Continue reading No-code sort of FTW
With the end of free money being upon us, we will undoubtedly start to wonder more about how we spend our money. That will also manifest itself to the digital products and services we use, where we will be more keen to ensure that we feel, we get real value for our money. But not… Continue reading The satisfaction trap
There is a lot of talk about the effectiveness of content marketing for startups. And while I don’t doubt that it has some effect for some, I am firmly in the camp where I would advice anyone to up their game significantly, if they want to do content. Because there is som much ‘blah’ put… Continue reading Are you interesting?